Hair holds a symbolic role in a Malayali’s life, especially among women. It’s considered a symbol of pride. More than growing one’s hair, it’s the passionate haircare routine that captures Kerala’s age-old tradition. Passed on from one generation to another, this routine holds prominence during festivities like Onam. During this festival, women adorn beautiful kasavu sarees and flaunt their long, lustrous hair with mullapoov intricately braided in them. The #GiftofBlessings campaign by Parachute Advansed Ayurvedic embraced this traditional aspect of Onam. This year for Onam, the brand encouraged women of Kerala to pass on the blessing of healthy hair to the people who have been a true blessing in their lives.
The #GiftofBlessings campaign saw well-known Mollywood celebrities such as Ahanna Krishna, Saniya Iyappan, Samyuktha Menon, Shruthi Rajanikanth, Anna Ben, Unnimaya, Keerthana Ravindran, and social media influencers such as Akhila Mohan and Anjana partake in this. All of them spoke of Parachute Advansed Ayurvedic’s efficacious formulation that works absolute wonders to overcome broken hair bonds and boost hair health. And so, to express their gratitude to their loved ones who have been a blessing in their lives, these influencers passed on the Gift of Blessings hamper to them.
Wondering what’s the secret behind their special formula? It’s the efficacious formulation that brings together the goodness of coconut and 25 potent ayurvedic herbs, has been an absolute blessing for their hair, nourishing it in abundance by controlling hair fall and preventing premature greying. These celebrities swear by Parachute Advansed Ayurvedic and so do some of us at PinkLungi. We’re not kidding; regular use of this product will leave you with healthy, lustrous hair.
Like them, let us all rekindle our love for beautiful hair (and hair genes). After all, if there’s one thing the lockdown has taught us, it’s to be grateful for everything we have. If we think about it, we don’t really express our gratitude. Sure, Malayalis do find it hard to express their emotion. But hey, there’s no better opportunity to show some love and gratitude to the people close to you than now. So, let us know who would you want to share the Parachute Advansed Ayurvedic #GiftofBlessings hamper to? Write to us and let us know. A lucky few will get gifted this #GiftOfBlessings hamper from the brand.