Onam proved to be a blessing in disguise for Milma as they incurred the most profitable sales for the first time ever since last Onam. From August 20 to 23, Milma saw a huge spike in milk, curd, and other dairy product sales, around a 6.64% increase.
Milma sold 79,86,916 litres of milk and 8,49,717kg of curd in four days. On Thiruvonam itself, Milma sold 32,81,089 litres of milk and 3,31,971kg of curd. When compared to last year’s Onam sales, this is a huge jump. It also saw the sale of paysam ready-made mix, flavoured milk, palada and butter.
The lockdown caused a major crisis for Milma, but they were able to make up for it during Onam this time. In addition to supplying it directly to customers via Milma outlets, they also provided 425 metric tonnes of ghee to the Kerala State Civil Supplies Corporation. These were included as part of the Government’s Onam kit.