The Kerala government has announced a plan to create its own OTT (Over the Top) platform for Malayalam movies. This would be the first OTT platform launched by a government in India. The government wants to do so to bring all Malayalam movies on one platform.
The responsible officials are yet to prepare a detailed document for this project. That said, the project is estimated to cost around ₹5 crores. Kerala State Film Development Corporation (KSFDC) is working on a report to submit to the government today. After which, they will finalise a detailed plan of action.
This OTT platform will work on a model that is slightly different from that of regular OTT platforms. On most platforms, the producers sell the film to players. The platform, however, incurs losses if this cost for the movie is not recouped. On the contrary, if there is a lot of interest in the movie, the producer does not benefit from the current model.
On its OTT platform, the Kerala government plans to share a percentage of the show’s revenue with producers; which ends up being a win-win for both parties.
The platform will include movies released during the lockdown. They also plan on showcasing films released in theatres post the lockdown. Apart from movies, the platform will also host art films and movies produced under the Chitranjali package.
Malayalam movies seem to be adapting well to the new normal (albeit interim normal for the movie industry) with many films getting released on OTT platforms. Sufiyum Sujatayum was the first Malayalam movie to have an OTT release, followed by C U Soon, and a host of others. However, there are a plethora of OTT platforms and the end-user has to subscribe to multiple platforms. If the Government plans to bring all movies under the umbrella of one platform, it might prove beneficial to the average cinephile. We’ll have more clarity about this project once the detailed document is released.